PrettyLittleThing Review – Is this social media powerhouse of a fashion store legit or a scam?


PrettyLittleThing is a fashion store that has slowly taken over people’s social media feeds. It prides itself on delivering everything you need, from the latest trend-led pieces to celebrity inspired looks, and from everyday wardrobe staples to that ultimate party piece. It adds that it wants style to be accessible to all, whatever the budget.

Thus, PrettyLittleThing advertises as a legit online fashion store to get the coolest styles of the moment at affordable prices. The question is whether it is what it says it is. Is PrettyLittleThing really a legit online fashion store that you should trust for your fashion needs? Is PrettyLittleThing really a fine destination to get the coolest muses of the moment? Are the pieces of PrettyLittleThing really budget friendly?

This review will put PrettyLittleThing under the microscope in order to answer these questions and many others?

What is PrettyLittleThing?

PrettyLittleThing is a fashion brand that was founded in the first quarter of 2012 by the Kamani brothers Umar and Adam.

PrettyLittleThing started as an accessory only brand with only 20 products on the site, but it has exploded to become an internet fashion powerhouse that offers thousands of fashion pieces. It has focused on women’s wear, and is famous as a destination for both the latest and classic women styles. Fashion accessories has remained a big part of its offering. Over the years, footwear, beauty products, and home products has also come to be included.

The growth of PrettyLittleThing owed much to the company’s strategy of having internet sensations grace its pieces. It has worked with popular YouTubers, celebrity models, reality shows stars (like Kylie Jenner, Molly-Mae Hague, and more), and music icons (like Miley Cyrus, Nicki Minaj, Lil Kim, Michelle Keegan, and more). Before long, PrettyLittleThing was being named one of the top three fastest growing fashion companies.

The online store of PrettyLittleThing can be found in: However, PrettyLittleThing offers its products to the world using a number of region-specific sites. For example, for website that serves the US market is

Is PrettyLittleThing legit?

PrettyLittleThing is definitely a legit fashion brand.

First, PrettyLittleThing ticks every legal box. It is registered in England and Wales (under company number 7352417, with registered office at 49-51 Dale Street Manchester England M1 2HF; and with VAT number is 100 5694 47). Also, PrettyLittleThing is now owned by Boohoo Group Plc, which is not only legit, but a robust fashion company.

Also, PrettyLittleThing does not only exist in virtual space. Though it is predominantly an online fashion store, PrettyLittleThing has a physical footprint. Apart from its registered Manchester office, its footprint includes a Los Angeles office, and showrooms in London, Miami, and Paris.

Importantly, PrettyLittleThing fulfils orders. It is not a scam fashion store that will take your money and disappear. Rather, using a small collection of region-specific sites, it fulfils online orders, by shipping orders to online buyers worldwide.

What does PrettyLittleThing sell?

In the company’s word “PrettyLittleThing provides its customers with everything a modern girl needs to own her style”.

True to that, PrettyLittleThing provides every kind of women apparel, footwear, fashion accessories, and beauty products. There are tabs in the main menu of the websites which arranges its products into different product categories, which includes Clothing, Dresses, Tops, Shoes, Accessories, Beauty, and Home. Each product category holds a myriad of products types. For example: in the Clothing, Shoes, and Accessories categories, you’ll find the following products respectively:

  • Clothing: Dresses, Tops, Activewear, Blazers, Bodysuits, Bralettes, Coats & Jackets, Co-ords, Crops Tops, Denim, Jeans, Joggers, Jumpers, Jumpsuits, Knitwear, Leggings, Lingerie, Loungewear, Nightwear & Onesies, Playsuits, Shorts, Skirts, Sweatshirts & Hoodies, Swimwear & Beachwear, Tracksuits, Trousers
  • Shoes: Heels (Courts, Heeled Mules, Keeled Sandals, Platforms, Wedges), Boots (Ankle Boots, Biker Boots, Heeled Boots, Knee High Boots, Over the Knee Boots, Sock Boots), Flats (Holiday Shoes, Espadrilles, Flat Sandals, Platform Sandals, Mules, Sliders, Trainers), Wide Fit (Wide Fit Heels, Wide Fit Boots)
  • Accessories: Jewellery (Gold Plated Jewellery, Silver Plated Jewellery, Earrings, Hoop Earrings, Necklaces, Bracelets, Rings, Body Jewellery), Bags and Purses (Mini Bags, Clutch Bags, Evening Bags Shoulder Bags, Backpacks, Shoppers & Tote Bags, Cross Body Bags, Bum Bags), Belts (Chain Belts, Corset Belts, Waist Belts, Western Belts, Belt Bags), Sunglasses (Cat Eye Sunglasses, Aviator Sunglasses, Square Sunglasses, Oversized Sunglasses, Jeepers Peepers, Round Sunglasses), Hair (Bandanas, Hair Clips & Slides, Headbands, Scrunchies), Hats (Caps, Fedora Hats, Bucket Hats, Beanies), Others (Fashion Face Masks, Scarves & Gloves, Phone Accessories, Cards and Stationery, Socks, Tights)

In November 2020, PrettyLittleThing went beyond offering clothing and accessories by launching a collection of homewares. You’ll find these in the “home” tab in the website. The home products are arranged in sections as follows:

  • PLT Home: Art Prints, Home Décor, Cushions, Throws and Blankets, Plants and Flowers, Home Storage, Tableware
  • Bedding: Single Bedding, Double Bedding, King Size Bedding
  • Home Fragrance: Candles, Diffuses, Wax Melts, Yankee Candles

PrettyLittleThing Pricing

PrettyLittleThing comes cheap just as it promises. It does try to make classic and stylish fashion accessible to all as it offers tons of products that you can get even if on a thin budget.

Shopping from the US site, you’ll find elegant dresses to nail the 9 – 5 activities which starts from as low as $12. You’ll also find elegant two-piece sets you can pick for as low as $35.

While the prices of Pretty Little are not rock bottom as some of the China cross-border fast fashion online store, its prices are very low for the quality on offer.

PrettyLittleThing Discount Codes

In the spirit of making its products accessible to all, PrettyLittleThing offers customers bonus codes. PrettyLittleThing promo codes are available within a specified time only, but whatever time you check the site, you’ll always find them

Using these codes, you can score good deals, which includes knocked down prices, extra item offers, free shipping offers, and more. For example, when writing this PrettyLittleThing review, a prominent offer that the site was offering is “50% Off Everything” using the bonus code USA50. This code allows customers buy items for half the listed prices.

PrettyLittleThing Shipping

PrettyLittleThing ships to virtually all regions of the world using different websites to serve different markets. Wherever you are, you probably can buy from PrettyLittleThing no matter where you are resident.

For domestic UK deliveries, PrettyLittleThing has more shipping options. These include options such as Click and Collect (which allows UK buyers to buy online and pick it up at a PLT physical store), Next Day delivery (which allows UK buyers to buy online and receive it the very next day), and Choose a Delivery Date delivery (which allows UK buyers to choose a particular day to receive delivery of their orders).

Check the appropriate PrettyLittleThing website for shipping options, times and rates applicable to your address. However, for EU countries, standard shipping takes 5 – 10 days, and cost £6.99; while other international standard shipping takes about 12 working days, and cost £7.99.

PrettyLittleThing Returns

As any legit online fashion store should, PrettyLittleThing accept returns if you are not 100% satisfied with your online order.

When returning a US order, the items must be returned within 45 days of receiving them. The items must be unused, unwashed, in their original conditions, and with labels and tags still attached. However, some items are final sales items that cannot be returned. These include: grooming products, pierced jewellery, swimwear (if hygiene seal is broken), beauty products, and accessories.

Also, returns must be made at your own cost. If you request returns because the item received is incorrect, damaged, or poorly made, you have to provide satisfactory evidence of alleged problem, and PrettyLittleThing will be responsible for return cost.

After sending the return package, it may take up to 21 days for your refund to be processed. Unfortunately, this is not the fast “refunds” that many customers will want.

Contacting PrettyLittleThing

If you need help with anything when using PrettyLittleThing, you can reach out to a customer support agent via email ([email protected]).

What people think of PrettyLittleThing

It is safe to say that people’s experience in PrettyLittleThing is so-so.

At the time of writing, PrettyLittleThing has been rated by close to 82,000 customers in Trustpilot, and it came out fine with a 4.3/ 5 rating.

You’ll not find the Trustpilot reviews littered with poor quality complaints and the like. The significant complaints were about slight delays in delivery; but most of the reviews mentioned how effective the support service was.

However, it is a different story in another customer reviews platform that we rate highly – Sitejabber. At the time of writing, PrettyLittleThing has been rated by just 384 customers in this platform, but it had a worrying 2.05/ 5 rating. Here, the number of poor-quality complaints were more than we liked. There were also too many complaints that the support service was unhelpful.

In fact, looking at Trustpilot, you’ll rush to go order from PrettyLittleThing, but looking at Sitejabber you’ll hold back a little.

However, there’s no doubt that PrettyLittleThing is a legit fashion store. Except there is a problem, when you place an order, you will receive the items. Also, most often than not, problems are resolved to ensure that customers have a happy buying experience.

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